13 February 2024

Empowering Innovation: Majar's Strategic Partnership with Multibrackets, Edbak, Aavara and Philips Professional Displays at ISE 2024

Step into the realm of innovation as Majar SA proudly unveils its impactful presence at Integrated Systems Europe (ISE) 2024, held in the lively city of Barcelona. At the core of this groundbreaking exhibition stood our company's pivotal collaborations with renowned industry leaders, namely PPDS, Multibrackets, Aavara and Edbak.

Majar, standing side by side with these esteemed partners, played an essential role in shaping the narrative of ISE 2024, transforming the event into a powerhouse of technological advancements within the audiovisual, smart building, and integrated systems industry.


In the dynamic landscape of ISE 2024, our esteemed partners showcased noteworthy innovations that captivated attendees. Among these highlights, a standout feature of the exhibition included the notable presence of the award-winning Philips Professional Displays (PPDS), honored with the Sustainability Innovation of the Year trophy. This accolade recognizes their commitment to a strategy that promotes displays for the greater good.

In a groundbreaking move, PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, proudly unveils a significant partnership with Deutsche Telekom. This strategic collaboration marks a significant step towards exploring new commercial opportunities, particularly with the innovative Philips Tableaux ePaper displays. Both PPDS and Deutsche Telekom share a profound commitment to sustainability, aligning their efforts to holistically address the environmental impact of their respective products, services, and activities. This shared ethos played a pivotal role in the formation of this partnership. Significantly, the Philips Tableaux range, featuring the acclaimed 25.3” Philips Tableaux 4150, and the recently unveiled 32” Philips Tableaux 5150, which is set to showcase at ISE 2024, stand at the forefront of this collaboration, reflecting a dedication to cutting-edge technology and sustainable solutions.


 Philips Tableaux, their innovative paper replacement display, garnered attention for its energy-conscious design, utilizing zero power for static images and super low power for transitions. Operable through the PPDS Wave (Remote Device Management Ecosystem), it enables businesses to update content centrally, eliminating the need for paper, costly truck rolls and manual display changes. This alliance not only reinforces PPDS's position as a leader in display solutions but also exemplifies its commitment to fostering impactful collaborations that shape the future of the industry.


Martijn van der Woude, VP Global Marketing and Business Development, said: “Sustainability in operations is of growing importance for business everywhere, as is reducing energy consumption. Developing new opportunities with our Philips Tableaux ePaper displays, we can offer the advertising industry a new era of more sustainable digital out of home communications.”

Continuing on the trail of revolutionary announcements at ISE 2024, PPDS also announced a strategic partnership with DAZN, the world's leading sports entertainment platform and Europe's largest football broadcaster. This collaboration brings DAZN's live and on-demand content streaming services exclusively into hotel guest rooms through Philips MediaSuite hospitality TVs, marking a revolutionary integration of sports entertainment directly into the in-room television experience. This dynamic partnership promises to redefine the hospitality entertainment landscape, providing guests, via DAZN app, with seamless access to a wide array of sports content at their fingertips.


A significant milestone for PPDS was the exciting revelation that the global sales of Philips MediaSuite have exceeded an impressive 500,000 units! What makes Philips MediaSuite stand out is its unique blend of innovation and user-centric features. Offering a seamless transition between the comforts of home and the hotel room, MediaSuite incorporates Chromecast built-in, providing guests with the convenience of casting content from their personal devices directly onto the TV. Access to the Google Play store and Netflix-ready functionality further enhances the guest experience, eliminating the need for extra wires, dongles, or additional equipment fees for the hotel. This accomplishment reflects PPDS's commitment to reshaping the hospitality TV landscape and delivering unparalleled innovations to the valued customers.


Jeroen Verhaeghe, Global Business Development Director Hospitality at PPDS, had this to say: ''This means that from today onwards, worldwide, guests in more than half a million hotel rooms can enjoy the benefits of having Chromecast built-in™️, access to the Google Play store, and access to enjoy their Netflix series on the big screen. The best just keeps getting better!''

Adding to the impressive array of PPDS' innovations was the announcement of its foray into the outdoor display market. The spotlight shone on the launch of the groundbreaking 10,000 nit, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona. Unveiled and showcased for the first time in public on Philips booth at ISE, this new addition signifies a momentous stride for PPDS and its collaborators, delivering creative new possibilities and opportunities for both current and potential customers, aiming to extend their digital communications to outdoor settings. In a dual revelation, this expansion also encompasses partnerships with sporting venues, with PPDS proudly confirmed as the exclusive official supplier of LED and digital signage displays for the FC Barcelona’s Spotify Camp Nou stadium redevelopment. With completion scheduled for 2026, a range of Philips Professional Displays has already been chosen to play a pivotal role in redefining the FC Barcelona fan experience within the revamped stadium. The Ultra High Bright Philips Urban LED 6000 Series takes outdoor LED displays to new heights, offering unparalleled flexibility, energy efficiency, and compelling visual performance, making it ideal for viewing distances ranging from 10 to 30 meters.


At ISE 2024, Multibrackets Pro Series stole the spotlight, presenting an array of meticulously crafted digital signage and display solutions. These solutions catered to a broad spectrum of environments, including retail spaces, offices, home offices, public areas, transportation hubs, educational institutions, museums, control rooms, and more. The standout feature from Multibrackets was the launch of their latest multi-screen mount. This innovative mount is tailored for flexibility, making it ideal for professional use in corporate workplaces, collaborative conference rooms, or even outdoor applications where durability and adaptability are paramount.


Visitors had the opportunity to explore firsthand the extensive range of solutions offered by Edbak. From enhancing retail experiences to optimizing office spaces, creating engaging home office setups, and ensuring impactful displays in public spaces, Edbak demonstrated its commitment to delivering quality and innovation.


In addition, it is worth highlighting the unveiling of the brand-new PB9700 4K60 AV/KVM over IP Matrix/VideoWall system by Aavara. This innovative system proves to be a remarkable solution catering to a wide range of applications, making it particularly suitable for Digital Out-of-Home (DOOH), Signage, and Video Wall deployments in both commercial and residential AV settings. This latest offering from Aavara adds yet another layer of sophistication and functionality to the diverse array of technologies showcased at ISE 2024, further enriching the landscape of possibilities for AV professionals and enthusiasts alike.


In conclusion, ISE 2024 served as a dynamic hub where markets and individuals converged, fostering collaboration, connection, and networking opportunities to propel business endeavors. This pivotal event marked a defining moment for our company, solidifying our commitment to pushing the boundaries of technological solutions hand in hand with our valued partners. As we reflect on the innovative products, groundbreaking partnerships, and industry insights gained at ISE 2024, our dedication to advancing the realms of AV and integrated systems remains unwavering. Whether you are an integrator, distributor, manufacturer, consultant, or end user seeking tailored solutions, our team is poised to provide insights into the forefront of technology and innovations in the field. We extend a warm welcome to all industry professionals and enthusiasts alike, inviting you to connect with us and explore the possibilities that lie ahead. Together, let's continue shaping the future of AV technology and integrated systems.